First cohort in planning
Search Engine Optimization (SEO)
Learn how search works, audit real websites, and plan content that can earn rankings, from keyword research to technical fixes and AI search.
- Level
- Beginner
- Duration
- About 8 weeks (estimated)
Timewheel Digital Marketing Academy
Learn Digital Marketing by Doing Real Work.
Build practical marketing skills, solve real business problems, and develop a portfolio that demonstrates what you can do. Start learning with Timewheel Digital Marketing Academy.
For college students, fresh graduates and beginners. Includes a Timewheel certificate, help with Google, Meta, HubSpot and LinkedIn certifications, and internships. An initiative by Timewheel Internet Private Limited, a digital marketing and web studio in Nagpur.
Portfolio case study
Example layout
Planning search content for a physiotherapy clinic
- The brief
- A physiotherapy clinic wants more appointment enquiries from Google.
- What I did
- Mapped 40 searches by intent and planned one pillar page with six supporting articles.
- How I measured it
- Checked each planned page against what already ranks, and set the Search Console metrics to watch.
- What I'd change next
- Add a location page, and test two headlines on the pillar page.
- Learn
- Execute
- Measure
- Prove
Why this Academy
Less watching. More making.
Run by a working digital marketing studio, so the programs teach the work the way it is actually done, and judge progress by what you can produce.
01
Project-based learning
Every module ends in something you make: an audit, a plan, a rewritten page. Theory only where it helps the work.
02
Skills the industry uses
SEO, content, AI and analytics taught the way a working agency practises them, with the tools teams actually use.
03
Structured learning paths
Clear modules in a sensible order, so you always know what to learn next and why it matters.
04
A portfolio, not just notes
You finish with case studies that show your thinking and your output, which says more than a list of courses.
05
Feedback that improves the work
Submitted assignments get written feedback, and you revise. Improving a piece of work is a skill in itself.
06
Briefs modelled on real problems
Assignments are built on the kinds of problems local businesses bring to an agency. They are sample briefs, not client work.
Learning programs
Three programs first. Two more after.
We are starting with the skills most entry-level marketing work asks for. None is open for enrollment yet: register interest and we'll share cohort dates, format and fees first.
First cohort in planning
Content and Social Media Marketing
Plan, write and measure content that people actually read, from audience research to a 30-day calendar and the numbers that show whether it worked.
- Level
- Beginner
- Duration
- About 8 weeks (estimated)
First cohort in planning
AI for Digital Marketing
Use AI tools to research, draft and automate marketing work responsibly, with the fact-checking and human judgement that keep the output trustworthy.
- Level
- Beginner to intermediate
- Duration
- About 6 weeks (estimated)
Coming later
- Performance MarketingLearn how paid campaigns on Meta and Google are planned, tracked and improved, using sample data and campaign briefs before real money is involved.
- Analytics and Growth MarketingLearn to measure what marketing actually does for a business: analytics setup, funnels, experiments and the habits of data-led growth.
The method
How learning works
Every topic runs through the same four steps. The loop is the point: the work gets better each time round, and you can show how.
01
Learn
Understand the concept and study worked examples from real-world marketing.
For example: How search intent changes what a page should say.
02
Execute
Apply it to an assignment or a business brief, the way the work is done on the job.
For example: Map the intent behind 40 keywords for a sample clinic.
03
Measure
Check the work against data or a clear standard, find what is weak, and improve it.
For example: Compare your page plan against what already ranks.
04
Prove
Document the problem, your process and the result as a portfolio case study.
For example: A two-page case study you can walk an interviewer through.
Practical projects
The kind of work you'll do.
These are sample exercises. The businesses in them are fictional, or are public websites you choose to study. None of this is client work for Timewheel or for the businesses named. Real client work happens in our internships.
- 01Conduct an SEO audit of a business websiteSample brief: a public website of a local business you choose, or our practice siteSEO
- 02Research keywords and develop a content clusterSample brief: a fictional physiotherapy clinic that wants more appointment enquiriesSEO
- 03Create a 30-day content calendarSample brief: a fictional family bakery with two outlets and a small Instagram followingContent and Social
- 04Design a landing-page optimization planSample brief: a fictional coaching institute whose admissions page gets visits but few enquiriesContent and Social
- 05Develop an AI-assisted marketing workflowSample brief: a fictional handmade soap brand launching 20 new productsAI for Marketing
- 06Analyse a sample marketing campaign and recommend improvementsSample brief: a sample dataset from a fictional gym's month-long lead campaignPerformance Marketing
Learning outcomes
What you can work toward.
A practical marketing portfolio
Case studies that document a problem, what you did and what you measured.
Demonstrable SEO and content skills
Audits, keyword maps and content plans you can show rather than describe.
Experience analysing marketing data
Comfort reading Search Console, analytics and campaign numbers and drawing conclusions from them.
A clearer view of business growth
How marketing connects to enquiries, sales and decisions a business owner actually makes.
Preparation for entry-level and freelance work
The vocabulary, habits and work samples that entry-level marketing roles and first freelance projects ask for, plus internships at Timewheel and our sister companies.
Certificates to show for it
A Timewheel certificate, and help completing online certifications from Google, Meta, HubSpot and LinkedIn.
Beyond the program
Certificates and internships
The portfolio shows what you can do. These help you take it further.
A Timewheel certificate
Complete your program and receive a Timewheel Digital Marketing Academy certificate, backed by the portfolio work that shows what you learned.
Help with online certifications
We guide you through preparing for and completing online certifications from Google, Meta, HubSpot and LinkedIn alongside your program. Those certificates are issued by the platforms themselves.
Google · Meta · HubSpot · LinkedIn
Internships
Internships in-house at Timewheel and at our sister companies, so you can put what you learned to work with a working team.
Register your interest
Start with your interest. We'll do the rest.
First cohorts for SEO, Content and Social, and AI for Marketing are being planned. Register interest in a program and we'll email you the dates, format and fees before anyone is asked to commit or pay.
- Takes under a minute
- No payment, no account
- One email when details are ready