First cohort in planning
Search Engine Optimization (SEO)
Learn how search works, audit real websites, and plan content that can earn rankings, from keyword research to technical fixes and AI search.
- Level
- Beginner
- Duration
- About 8 weeks (estimated)
Coming later
Performance Marketing
Learn how paid campaigns on Meta and Google are planned, tracked and improved, using sample data and campaign briefs before real money is involved.
This program is planned for after the first launch. The curriculum below is a draft and may change.
Overview
About this program
Performance marketing is where marketing meets a budget. This program will cover how paid campaigns are structured, how conversions are tracked, and how to read results without fooling yourself.
It is planned for after the first launch. The curriculum below is a draft.
Who it's for
Is this program for you?
- Students interested in paid ads and campaign management.
- Graduates aiming for performance marketing or ads executive roles.
- Learners who have finished the SEO or Content program and want to add paid channels.
Skills
Skills you'll develop
- Campaign structure
- Audience targeting
- Conversion tracking and UTMs
- Landing page basics
- Budget pacing
- Campaign reporting
Curriculum
5 modules
Draft curriculum. It may change before the program opens.
- 01
Paid media foundations
How auctions, budgets and objectives work.
Covers: Auctions · Objectives · Budgets · Attribution basics
- 02
Meta Ads
Campaign structure, audiences and creative on Facebook and Instagram.
Covers: Campaign setup · Audiences · Creative testing · Ads Manager reports
- 03
Google Ads
Search campaigns, keywords and match types.
Covers: Search campaigns · Keywords and match types · Ad copy · Quality signals
- 04
Tracking and conversions
Pixels, tags and UTMs so results can be trusted.
Covers: UTM links · Conversion events · Tag Manager basics · Common tracking mistakes
- 05
Reporting and optimisation
Read the numbers and decide what to change.
Covers: Key metrics · Diagnosing a campaign · Testing · Writing a campaign report
Practical assignments
What you'll work on
Sample exercises with fictional businesses, practice sites or public websites you choose. Not client work.
Sample exercise
Analyse a sample campaign
Review a sample ad campaign dataset for a fictional gym and recommend what to change.
You hand in: A campaign review with recommendations
Deliverables
What you'll finish with
For your portfolio
- A campaign plan
- A tracking plan
- A campaign review with recommendations
What you'll be able to do
- Plan a campaign structure from a business goal.
- Set up tracking so results can be trusted.
- Read campaign data and recommend changes.
Certificates and internships
Beyond the program
A Timewheel certificate
Complete your program and receive a Timewheel Digital Marketing Academy certificate, backed by the portfolio work that shows what you learned.
Help with online certifications
We help you prepare for and complete online certifications alongside the program. For Performance Marketing, the most relevant are from Google, Meta, and LinkedIn. Those certificates are issued by the platforms themselves.
Internships
Internships in-house at Timewheel and at our sister companies, so you can put what you learned to work with a working team.
Before you start
Prerequisites
- Comfortable with spreadsheets
- SEO or Content basics recommended
Get notified when it opens
Notify me for Performance Marketing
This program is planned for after the first launch. The curriculum below is a draft and may change.
- Takes under a minute
- No payment, no account
- One email when details are ready
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