TIMEWHEEL

Practical projects

Assignments that look like the job.

Each program is built around briefs like these. You do the work, measure it, improve it, and write it up as a case study you can show.

These are sample exercises. The businesses in them are fictional, or are public websites you choose to study. None of this is client work for Timewheel or for the businesses named. Real client work happens in our internships.

Project 01

Conduct an SEO audit of a business website

Sample brief: A public website of a local business you choose, or our practice site.

Find what is stopping the site from being found: crawl problems, slow pages, weak titles, thin content, missing local signals. Then decide what to fix first.

Part ofSearch Engine Optimization (SEO)

What you'll do

  1. 1Crawl the site and check indexing
  2. 2Review on-page basics on key pages
  3. 3Check speed and mobile usability
  4. 4Rank every issue by impact and effort

You hand in: A prioritised audit report with the top five fixes explained

Skills: Technical SEO, On-page SEO, Prioritisation

Project 02

Research keywords and develop a content cluster

Sample brief: A fictional physiotherapy clinic that wants more appointment enquiries.

Work out what patients search for before they book, group the searches by intent, and plan a pillar page with supporting articles that link together.

Part ofSearch Engine Optimization (SEO)

What you'll do

  1. 1Collect and clean a keyword list
  2. 2Group keywords by intent
  3. 3Choose a pillar topic and supporting articles
  4. 4Plan the internal links between them

You hand in: A keyword map and a content cluster plan

Skills: Keyword research, Search intent, Content planning

Project 03

Create a 30-day content calendar

Sample brief: A fictional family bakery with two outlets and a small Instagram following.

The bakery wants more weekday orders. Plan a month of content across Instagram and Google Business Profile that supports that goal.

Part ofContent and Social Media Marketing

What you'll do

  1. 1Define the audience and content pillars
  2. 2Plan 30 days of posts by format and goal
  3. 3Write captions for the first week
  4. 4Pick the numbers that show it worked

You hand in: A content calendar with first-week captions and a measurement plan

Skills: Content strategy, Copywriting, Planning

Project 04

Design a landing-page optimization plan

Sample brief: A fictional coaching institute whose admissions page gets visits but few enquiries.

Review the page as a visitor would, find where it loses people, and plan changes to the message, structure and form that you could test.

Part ofContent and Social Media Marketing

What you'll do

  1. 1Review the page against the visitor's questions
  2. 2Rewrite the headline and key sections
  3. 3Simplify the enquiry form
  4. 4Plan an A/B test for the biggest change

You hand in: An annotated optimization plan with rewritten copy

Skills: Conversion copy, UX review, Testing

Project 05

Develop an AI-assisted marketing workflow

Sample brief: A fictional handmade soap brand launching 20 new products.

Product descriptions take the founder hours. Design a workflow where AI drafts them, a person checks every claim, and the brand voice stays consistent.

Part ofAI for Digital Marketing

What you'll do

  1. 1Map the current process
  2. 2Write and test prompts against a style guide
  3. 3Add a fact-check and approval step
  4. 4Measure time saved and errors caught

You hand in: A documented workflow with prompts, a fact-check log and results

Skills: Prompting, Workflow design, Quality control

Project 06

Analyse a sample marketing campaign and recommend improvements

Sample brief: A sample dataset from a fictional gym's month-long lead campaign.

The campaign spent its budget but the gym says the leads were poor. Dig into the numbers, find out why, and recommend what to change.

Part ofPerformance Marketing

What you'll do

  1. 1Clean and summarise the campaign data
  2. 2Compare audiences, ads and placements
  3. 3Check whether tracking can be trusted
  4. 4Write three prioritised recommendations

You hand in: A one-page campaign review with recommendations

Skills: Data analysis, Campaign diagnosis, Reporting

See the programs these belong to

The method

Every project runs the same loop

Learn the concept, execute the brief, measure the result against data or a clear standard, then prove it with a written case study.

01

Learn

Understand the concept and study worked examples from real-world marketing.

For example: How search intent changes what a page should say.

02

Execute

Apply it to an assignment or a business brief, the way the work is done on the job.

For example: Map the intent behind 40 keywords for a sample clinic.

03

Measure

Check the work against data or a clear standard, find what is weak, and improve it.

For example: Compare your page plan against what already ranks.

04

Prove

Document the problem, your process and the result as a portfolio case study.

For example: A two-page case study you can walk an interviewer through.

Register your interest

Start with your interest. We'll do the rest.

First cohorts for SEO, Content and Social, and AI for Marketing are being planned. Register interest in a program and we'll email you the dates, format and fees before anyone is asked to commit or pay.

  • Takes under a minute
  • No payment, no account
  • One email when details are ready
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