First cohort in planning
Learn how search works, audit real websites, and plan content that can earn rankings, from keyword research to technical fixes and AI search.
Not open for enrollment yet. Register interest and we will email you the cohort dates, format and fees before anyone is asked to commit or pay.
Overview
Most SEO courses stop at definitions. This program starts with how search engines and AI answer engines actually find, read and rank pages, then puts you to work on websites straight away.
Every module ends in something you produce: an audit, a keyword map, a rewritten page, a measurement plan. By the end you have an SEO case study you can walk an interviewer or a client through, step by step.
Who it's for
Skills
Curriculum
Crawling, indexing and ranking, and how AI answers pick the pages they quote.
Covers: Crawling and indexing · Search intent · Ranking signals that matter · AI Overviews and answer engines
Find what people search for, group it by intent, and decide what is worth chasing.
Covers: Free and freemium research tools · Intent mapping · Keyword clustering · Prioritising by effort and value
Titles, headings, copy and internal links that help readers first and rankings second.
Covers: Titles and meta descriptions · Heading structure · Internal linking · Structured data basics
Find what stops a site from being crawled, indexed or loaded quickly.
Covers: Site audits · Indexability and canonicals · Sitemaps and robots.txt · Core Web Vitals
How local businesses show up in maps and "near me" searches, done ethically.
Covers: Google Business Profile · Local citations · Earning genuine reviews · Location pages
Prove what changed with data instead of screenshots of rankings.
Covers: Google Search Console · GA4 basics for SEO · Before and after comparisons · Writing an SEO report
Practical assignments
Sample exercises with fictional businesses, practice sites or public websites you choose. Not client work.
Sample exercise
Audit a public website of a local business you choose, or our practice site. Find what holds it back and rank every fix by impact.
You hand in: A prioritised audit report
Sample exercise
For a sample physiotherapy clinic, research what patients search for and plan a pillar page with supporting articles.
You hand in: A keyword map and cluster plan
Sample exercise
Rewrite three pages of a practice site to match search intent, then explain each change.
You hand in: Before and after pages with notes
Deliverables
Certificates and internships
Complete your program and receive a Timewheel Digital Marketing Academy certificate, backed by the portfolio work that shows what you learned.
We help you prepare for and complete online certifications alongside the program. For SEO, the most relevant are from Google, HubSpot, and LinkedIn. Those certificates are issued by the platforms themselves.
Internships in-house at Timewheel and at our sister companies, so you can put what you learned to work with a working team.
Before you start
Questions
No. You will read a little HTML and use free tools, but nothing in the program requires writing code.
Free or free-tier tools wherever possible: Google Search Console, Google Analytics, PageSpeed Insights, Google Sheets and the free plans of common keyword tools. You will not be asked to buy software.
Register your interest
Not open for enrollment yet. Register interest and we will email you the cohort dates, format and fees before anyone is asked to commit or pay.
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