First cohort in planning
Search Engine Optimization (SEO)
Learn how search works, audit real websites, and plan content that can earn rankings, from keyword research to technical fixes and AI search.
- Level
- Beginner
- Duration
- About 8 weeks (estimated)
First cohort in planning
Content and Social Media Marketing
Plan, write and measure content that people actually read, from audience research to a 30-day calendar and the numbers that show whether it worked.
Not open for enrollment yet. Register interest and we will email you the cohort dates, format and fees before anyone is asked to commit or pay.
Overview
About this program
Good content starts long before the first post. This program teaches you to research an audience, decide what to say and where, write clearly, and then check whether any of it moved the needle.
You will plan and write for sample businesses across Instagram, LinkedIn and the web, and learn to tell reach apart from results.
Who it's for
Is this program for you?
- Students who enjoy writing, design or video and want to use it for marketing.
- Graduates aiming for content writer, social media executive or content marketing roles.
- Freelancers who want a repeatable process instead of posting and hoping.
Skills
Skills you'll develop
- Audience and competitor research
- Writing headlines, hooks and captions
- Content strategy and pillars
- Building a content calendar
- Short-form video planning
- Reading social and content analytics
Curriculum
6 modules
- 01
Audience and strategy
Who you are talking to, what they need, and what the business wants from it.
Covers: Audience research · Competitor content review · Content pillars · Goals and metrics
- 02
Writing for the web
Clear, specific writing that holds attention and earns the next click.
Covers: Headlines and hooks · Editing for clarity · Brand voice · Calls to action
- 03
Platforms and formats
What works where, and why the same post does not belong everywhere.
Covers: Instagram · LinkedIn · YouTube Shorts and Reels · Blogs and newsletters
- 04
Planning and calendars
Turn a strategy into a calendar a small team can actually keep up with.
Covers: Monthly planning · Batching and workflows · Repurposing content · Approval checklists
- 05
Visual and video basics
Enough design and video sense to brief, review and make simple assets yourself.
Covers: Layout and hierarchy · Free design tools · Scripting short videos · Accessibility basics
- 06
Measuring content
Separate vanity numbers from the ones that tell you something.
Covers: Reach versus engagement versus outcomes · Platform insights · UTM links · Monthly content reports
Practical assignments
What you'll work on
Sample exercises with fictional businesses, practice sites or public websites you choose. Not client work.
Sample exercise
A 30-day content calendar
For a sample family bakery with two outlets, plan a month of posts tied to a clear goal, with captions for the first week.
You hand in: A content calendar with sample captions
Sample exercise
Audience and competitor research
Research the audience and three competitors for a sample business and turn the findings into content pillars.
You hand in: A short strategy document
Sample exercise
Content performance review
Analyse a month of sample social data and recommend what to keep, cut and test next.
You hand in: A one-page performance report
Deliverables
What you'll finish with
For your portfolio
- A content strategy built on research
- A 30-day content calendar with written posts
- A content performance report
- A portfolio case study of one content project
What you'll be able to do
- Build a content strategy from audience research, not guesswork.
- Write clear, on-brand copy for the web and social platforms.
- Plan a month of content that ties back to a business goal.
- Report on content performance in terms a business owner cares about.
Certificates and internships
Beyond the program
A Timewheel certificate
Complete your program and receive a Timewheel Digital Marketing Academy certificate, backed by the portfolio work that shows what you learned.
Help with online certifications
We help you prepare for and complete online certifications alongside the program. For Content and Social, the most relevant are from Meta, HubSpot, and LinkedIn. Those certificates are issued by the platforms themselves.
Internships
Internships in-house at Timewheel and at our sister companies, so you can put what you learned to work with a working team.
Before you start
Prerequisites
- Comfortable writing in English
- A smartphone and a laptop
- No design experience needed
Questions
About the Content and Social program
No. The program focuses on strategy, writing and measurement. You will learn enough visual basics to make simple posts with free tools and to brief a designer well.
Only if you want to. Assignments use sample businesses, and you can present the work as a plan and mock-ups rather than live posts.
Register your interest
Register interest for Content and Social
Not open for enrollment yet. Register interest and we will email you the cohort dates, format and fees before anyone is asked to commit or pay.
- Takes under a minute
- No payment, no account
- One email when details are ready
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- Level
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- Duration
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Coming later
Performance Marketing
Learn how paid campaigns on Meta and Google are planned, tracked and improved, using sample data and campaign briefs before real money is involved.
- Level
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- Duration
- To be confirmed