TIMEWHEEL

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The Timewheel Newsletter

Clear notes for people growing real businesses. Every second week we share what is working in SEO, websites, ads and products, straight from client work.

No trends. No noise. Just things you can apply.

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What you'll receive

Working notes, not commentary.

  • Short enough to finish.
  • Deep enough to apply.
  • Structured enough to reuse.
  • SEO and local search playbooks we use for clients
  • Website and landing page teardowns
  • Ad and social campaigns broken down step by step
  • Lessons from building our own products
  • Tools and workflows the team actually uses
  • Mistakes we made and how we fixed them

Recent writing

A taste of what lands in your inbox

SEO

Localization SEO: How to Rank in New Countries and Languages

Localization SEO explained for Indian businesses: ccTLD vs subfolder, hreflang done right, local keywords, Hindi and Marathi pages, UAE and US entry.

SEO

Outsourcing SEO to India: A Buyer's Guide for Agencies and Enterprises

Outsourcing SEO to India? Compare white-label, dedicated and retainer models, see real rate data, and use our vetting checklist, red flags and contract clauses.

Web Development

What Is a Slug in a Website? Slug Generator, URL Rules and Links

What a slug in a website is, Google's URL rules, a hand method for Hindi titles, how a slug generator works in WordPress and Shopify, and safe 301 redirects.

SEO

On Page SEO Service vs Off-Page SEO: Checklists and What's Included

What an on page SEO service and off-page SEO services include, full checklists, audit deliverables, and typical Indian prices so you know what to pay for.

Who this is for

  • Business owners in India who run their own marketing
  • Founders building without a big team
  • Marketers who prefer systems over shortcuts
  • Students learning digital marketing the practical way

What it's not

  • Daily emails
  • Motivational noise
  • “10 hacks” lists
  • Sales pitches in disguise

Why we write this

Writing sharpens our thinking. Sharing it helps you.

Every fortnight. One email. Built to respect your time.