First cohort in planning
Search Engine Optimization (SEO)
Learn how search works, audit real websites, and plan content that can earn rankings, from keyword research to technical fixes and AI search.
- Level
- Beginner
- Duration
- About 8 weeks (estimated)
First cohort in planning
AI for Digital Marketing
Use AI tools to research, draft and automate marketing work responsibly, with the fact-checking and human judgement that keep the output trustworthy.
Not open for enrollment yet. Register interest and we will email you the cohort dates, format and fees before anyone is asked to commit or pay.
Overview
About this program
AI tools can speed up research, drafting and reporting, and they can also produce confident nonsense. This program teaches you to use them for real marketing work while keeping a human firmly in charge of quality and truth.
You will build an AI-assisted workflow for a sample business, document where the tool helped and where it failed, and learn how search is changing as AI answers more questions directly.
Who it's for
Is this program for you?
- Students who already use AI tools and want to use them professionally.
- Beginners in SEO or content who want to work faster without cutting corners.
- Anyone who wants to understand how AI search is changing marketing.
Skills
Skills you'll develop
- Prompting for marketing tasks
- Fact-checking and editing AI output
- AI-assisted research
- Designing human-in-the-loop workflows
- No-code automation basics
- Optimising for AI search answers
Curriculum
6 modules
- 01
How AI language tools work
What these tools are good at, where they fail, and why they make things up.
Covers: How models generate text · Hallucinations · Context and instructions · Choosing the right tool
- 02
Prompting for marketing
Get useful drafts for research, copy, briefs and summaries.
Covers: Structured prompts · Examples and constraints · Iterating on output · Building a prompt library
- 03
Research and verification
Use AI to speed up research, then check every claim that matters.
Covers: AI-assisted research · Source checking · Fact-check logs · When not to use AI
- 04
Workflows and automation
Connect tools so repetitive work runs itself, with a person reviewing the output.
Covers: Mapping a workflow · No-code automation tools · Review checkpoints · Measuring time saved
- 05
Search in the AI era
How AI Overviews and chat assistants change what it means to be found.
Covers: Answer engines · Writing quotable content · Structured data · Tracking AI visibility
- 06
Responsible use
Privacy, disclosure and copyright, and what a business can safely put into a tool.
Covers: Data privacy · Disclosure · Copyright and originality · Brand safety
Practical assignments
What you'll work on
Sample exercises with fictional businesses, practice sites or public websites you choose. Not client work.
Sample exercise
An AI-assisted marketing workflow
For a sample handmade soap brand, design a workflow that drafts product descriptions with AI and routes them through human review.
You hand in: A documented workflow with a fact-check log
Sample exercise
Fix an AI draft
Take an AI-written article full of errors, verify each claim and edit it into something publishable.
You hand in: The edited article with tracked corrections
Sample exercise
A prompt library
Build and test a set of prompts a small marketing team could reuse every week.
You hand in: A tested prompt library with examples
Deliverables
What you'll finish with
For your portfolio
- A documented AI-assisted workflow
- An edited, fact-checked article with corrections shown
- A tested prompt library
- A portfolio case study of one AI project
What you'll be able to do
- Write prompts that produce usable first drafts for common marketing tasks.
- Spot and correct AI errors before they reach an audience.
- Design a workflow that saves time without losing quality.
- Explain how AI answer engines choose what to cite.
Certificates and internships
Beyond the program
A Timewheel certificate
Complete your program and receive a Timewheel Digital Marketing Academy certificate, backed by the portfolio work that shows what you learned.
Help with online certifications
We help you prepare for and complete online certifications alongside the program. For AI for Marketing, the most relevant are from Google, HubSpot, and LinkedIn. Those certificates are issued by the platforms themselves.
Internships
Internships in-house at Timewheel and at our sister companies, so you can put what you learned to work with a working team.
Before you start
Prerequisites
- Basic familiarity with any AI chat tool
- Some SEO or content basics help, but are not required
- A laptop or desktop
Questions
About the AI for Marketing program
No. The assignments are designed to work with the free tiers of common AI tools. If a paid feature is ever useful, it will be optional.
No. It is about using AI as a tool while a person stays responsible for accuracy, judgement and quality. Fact-checking is part of every assignment.
Register your interest
Register interest for AI for Marketing
Not open for enrollment yet. Register interest and we will email you the cohort dates, format and fees before anyone is asked to commit or pay.
- Takes under a minute
- No payment, no account
- One email when details are ready
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- Level
- Beginner
- Duration
- About 8 weeks (estimated)
Coming later
Performance Marketing
Learn how paid campaigns on Meta and Google are planned, tracked and improved, using sample data and campaign briefs before real money is involved.
- Level
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- Duration
- To be confirmed