First cohort in planning
Search Engine Optimization (SEO)
Learn how search works, audit real websites, and plan content that can earn rankings, from keyword research to technical fixes and AI search.
- Level
- Beginner
- Duration
- About 8 weeks (estimated)
Coming later
Analytics and Growth Marketing
Learn to measure what marketing actually does for a business: analytics setup, funnels, experiments and the habits of data-led growth.
This program is planned for after the first launch. The curriculum below is a draft and may change.
Overview
About this program
Every other program ends with measurement. This one makes it the main subject: setting up analytics properly, reading funnels, running fair experiments and turning numbers into decisions.
It is planned for after the first launch. The curriculum below is a draft.
Who it's for
Is this program for you?
- Students who like numbers and want to apply them to marketing.
- Graduates aiming for marketing analyst or growth roles.
- Marketers who want to back their work with data.
Skills
Skills you'll develop
- GA4 fundamentals
- Tag Manager basics
- Funnel analysis
- A/B testing
- Spreadsheet analysis
- Growth reporting
Curriculum
5 modules
Draft curriculum. It may change before the program opens.
- 01
Metrics that matter
Choosing measures that reflect business outcomes.
Covers: North-star metrics · Leading and lagging indicators · Vanity metrics
- 02
Analytics setup
GA4 and Tag Manager fundamentals.
Covers: GA4 events · Tag Manager · Consent and privacy · Auditing a setup
- 03
Funnels and cohorts
Where people drop off and who comes back.
Covers: Funnel reports · Cohorts · Retention
- 04
Experiments
Testing ideas without fooling yourself.
Covers: Hypotheses · A/B testing basics · Sample size · Reading results
- 05
Growth reporting
Turning analysis into decisions people act on.
Covers: Dashboards · Narrative reports · Recommendations
Practical assignments
What you'll work on
Sample exercises with fictional businesses, practice sites or public websites you choose. Not client work.
Sample exercise
Funnel analysis on sample data
Find where a sample online store loses visitors and propose three tests to fix it.
You hand in: A funnel analysis with an experiment plan
Deliverables
What you'll finish with
For your portfolio
- An analytics audit
- A funnel analysis
- An experiment plan
What you'll be able to do
- Set up and audit basic analytics for a website.
- Find where a funnel leaks and suggest fixes.
- Design an experiment that gives a trustworthy answer.
Certificates and internships
Beyond the program
A Timewheel certificate
Complete your program and receive a Timewheel Digital Marketing Academy certificate, backed by the portfolio work that shows what you learned.
Help with online certifications
We help you prepare for and complete online certifications alongside the program. For Analytics and Growth, the most relevant are from Google, HubSpot, and LinkedIn. Those certificates are issued by the platforms themselves.
Internships
Internships in-house at Timewheel and at our sister companies, so you can put what you learned to work with a working team.
Before you start
Prerequisites
- Comfortable with spreadsheets
- One other Academy program, or equivalent experience, recommended
Get notified when it opens
Notify me for Analytics and Growth
This program is planned for after the first launch. The curriculum below is a draft and may change.
- Takes under a minute
- No payment, no account
- One email when details are ready
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- Level
- Beginner
- Duration
- About 8 weeks (estimated)
First cohort in planning
AI for Digital Marketing
Use AI tools to research, draft and automate marketing work responsibly, with the fact-checking and human judgement that keep the output trustworthy.
- Level
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- Duration
- About 6 weeks (estimated)