Creators paid directly, by the people who value them.

The Challenge

Creators rent their audience.

Independent creators earn from a mix of ad revenue, platform payouts and whatever a tipping widget allows. The audience belongs to the platform, the payout arrives on someone else's schedule, and the supporter gets no real way to reach the creator.

• Revenue dependent on platforms that can change terms or rates
• Slow, opaque payout schedules
• No direct line from supporter back to creator

The Approach

Make the contribution the whole product.

We kept the flow to a single action: support someone. No subscription to manage, no feature tour, no monthly commitment. The creator keeps the relationship because the supporter can reach them directly.

• Simple tipping and creator support tools
• Direct audience-to-creator monetization
• Supporter messages, so support is two-way
• Payouts to the creator's bank via Razorpay Route, not a monthly settlement window

What's Shipped

No monthly fee, one transparent rate.

Tips carry a 0% platform fee and there is no monthly fee; the creator pays only the payment gateway's charge. For a creator who would otherwise pay a subscription to receive support, the cost only exists when the support does.

Results