TIMEWHEEL
Architecture· 2 min readWeb DesignDevelopment

A portfolio that stays out of the way.

Ashlar Studio presents residential and commercial architecture and interior design work, and takes project enquiries. For a design practice, the presentation of the work is most of the argument.

AS

Built by Timewheel

Strategy, design & engineering

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Services behind this result: Website Design in Nagpur, Web Development in Nagpur

The Brief

The site should not upstage the buildings.

Design buyers are unusually sensitive to visual noise, because a cluttered page reads as an unconsidered practice. The work needs enough space to be judged properly, which tends to mean fewer effects, larger images, and typography that stays quiet.

  • Residential and commercial work need to be distinguishable
  • Visual restraint matters more to this audience than in most industries
  • Project enquiries have to be reachable without interrupting the work

The Build

Space, hierarchy, restraint.

We built around a portfolio that gives each project room, separates residential from commercial work, and keeps the enquiry path present without competing with the images.

  • Room-first project presentation, minimal chrome
  • Residential and commercial work clearly separated
  • Enquiry path available without pulling focus from the portfolio

Questions people ask

It's an architecture and interior design studio presenting residential and commercial design work and taking project enquiries.

Their website: a room-first portfolio presentation with residential and commercial work separated and a restrained visual treatment.

Next up

Studio, practice or practice-with-a-brand?

Tell us how you want to be perceived, and we'll show you how to make the site say it.